About ADAH


Our Ingredients: The Heart of Our Products

Ingredient Integrity and Innovation

At the heart of our brand lies a deep-rooted belief in the power of clean, effective, and sustainable ingredients. We blend the best of nature with cutting-edge science to create formulas that not only enhance your natural beauty but also nurture and respect your skin and the environment. From our nourishing brow wax to our revitalizing skin serums and beyond, every ingredient is selected with purpose and care.


Explore Our Ingredient Universe

Dive into our vast ingredient database, where you'll find everything from the hydrating depths of Hyaluronic Acid in our skin care products to the strengthening prowess of Biotin in our hair care range. Each entry provides a clear understanding of the ingredient's role, its benefits, and why we've chosen it for our formulations:

Base & Solvents

Aqua (Water): The primary base, offering a medium for other ingredients to dissolve in and facilitating application.
Propanediol, Butylene Glycol, Hexylene Glycol, Isopentyldiol: Solvents that enhance absorption and improve skin feel.

UV Filters & Sunscreen Agents

Homosalate, Octocrylene, Butyl Methoxydibenzoylmethane (Avobenzone), Benzophenone-3 (Oxybenzone), Octyl Salicylate: These ingredients function as UV filters, protecting the skin from harmful UVA and UVB radiation.
Titanium Dioxide: A mineral sunscreen providing broad-spectrum UV protection, often used for its gentle properties on sensitive skin.

Silicones & Polymers

Cyclopentasiloxane, Caprylyl Methicone, Bis-PEG/PPG-14/14 Dimethicone, Trimethylsiloxysilicate, Polypropylsilsesquioxane, Dimethicone: These provide a silky, smooth texture to the product, aid in the formulation's spreadability, and can form a protective barrier on the skin.
Polyvinyl Alcohol: A film-forming agent that helps to stabilize formulas.

Moisturizers & Humectants

Glycerin, Sorbitol, Sodium Hyaluronate (Hyaluronic Acid): Humectants that draw moisture into the skin.
Ethylhexylglycerin: A skin-conditioning agent that also enhances the efficacy of preservatives.

Emollients & Occlusives

Isostearyl Neopentanoate, Phenyl Trimethicone, Behenyl Alcohol, Cetearyl Alcohol, Isopropyl Palmitate, Octyl Palmitate, Oleyl Alcohol, Polybutene: These fatty alcohols and esters act as emollients, softening and moisturizing the skin.
Shea Butter (Butyrospermum Parkii), Bees wax, Carnauba (Copernicia Cerifera) Wax, Candelilla (Euphorbia Cerifera) Wax, Ozokerite, Lanolin, Synthetic Beeswax, Hydrogenated Castor Oil: Natural waxes and butters provide rich emollience, creating a barrier that helps to seal in moisture.


Polysorbate 20, Polysorbate 80, Sorbitan Stearate, Glyceryl Stearate, Sodium Stearoyl Lactylate, Ceteareth-12: Blend water and oil components, ensuring stable emulsions.


Phenoxyethanol, BHT, Methylparaben, Ethylparaben, Propylparaben, DMDM Hydantoin, Imidazolidinyl Urea:These compounds prevent microbial growth, extending the product's shelf life.

pH Adjuster

Sodium Hydroxide: Used to balance the pH of the formulation to ensure it's compatible with the skin's natural pH.

Conditioning Agents

Allantoin, Panthenol (Pro-Vitamin B5), Tocopheryl Acetate (Vitamin E), Bisabolol: These skin-conditioning agents soothe, heal, and moisturize the skin, enhancing the product's feel and performance.

  • Allantoin
    Allantoin is a compound extracted from the comfrey plant, known for its soothing and healing properties. It is highly regarded in skincare for its ability to help heal minor wounds and promote the growth of healthy skin tissue. Allantoin is also a keratolytic, meaning it helps in the shedding of the outer layer of the skin, leading to smoother, more moisturized skin. Its soothing properties make it an excellent choice for sensitive, irritated, or acne-prone skin, as it can help reduce redness and inflammation. 

  • Panthenol (Pro-Vitamin B5)
    Panthenol is the alcohol form of Vitamin B5 and acts as a humectant, emollient, and moisturizer in skincare formulations. When applied topically, panthenol converts into pantothenic acid, which is an essential nutrient that helps to attract and retain moisture in the skin. It also has anti-inflammatory properties, making it effective in soothing irritated skin. Panthenol's ability to improve skin barrier function reduces water loss and maintains skin softness and elasticity, making it a popular ingredient in products aimed at healing, moisturizing, and protecting the skin. 

  • Tocopheryl Acetate (Vitamin E)
    Tocopheryl Acetate is a stable form of Vitamin E, a potent lipid-soluble antioxidant that protects the skin from harmful free radicals and environmental stressors like UV rays and pollution. It is known for its moisturizing properties, helping to restore the skin's natural oils and improve its overall hydration. Vitamin E also supports skin healing and can help reduce the appearance of scars and marks, making it a valuable ingredient in anti-aging and reparative skincare products. 

  • Bisabolol
    Bisabolol is a natural ingredient derived from the chamomile plant, known for its anti-irritant, anti-inflammatory, and antimicrobial properties. It is effective in soothing and calming the skin, making it ideal for use in products designed for sensitive or compromised skin. Bisabolol also enhances the penetration of other ingredients into the skin, improving the overall efficacy of the product. Its gentle nature and skin-soothing capabilities make it a popular choice in formulations aimed at reducing redness, irritation, and discomfort.


Tocopheryl Acetate (Vitamin E), BHA, Ascorbic Acid (Vitamin C): A potent antioxidant that protects the skin from environmental stressors and has moisturizing benefits.

  • Tocopheryl Acetate (Vitamin E)
    Tocopheryl Acetate is a form of Vitamin E, a fat-soluble antioxidant that is essential for the maintenance of healthy skin. It is known for its skin-conditioning properties and ability to protect the skin from damage caused by free radicals and environmental aggressors like UV rays and pollution. This ingredient also has moisturizing benefits, helping to strengthen the skin's barrier function and reduce transepidermal water loss, leading to softer, more hydrated skin. It is commonly used in a wide range of cosmetic and skincare products, including creams, lotions, and anti-aging treatments, for its protective and skin-soothing effects. 

  • BHA (Butylated Hydroxyanisole)
    BHA, or Butylated Hydroxyanisole, is a synthetic antioxidant used in cosmetics and personal care products to prevent the oxidation of fats and oils, thereby extending the shelf life of products. It is effective in stabilizing ingredients and protecting the formulations from deterioration caused by exposure to air and light. While BHA has antioxidant properties that can be beneficial in neutralizing free radicals, its use in cosmetics has been subject to scrutiny due to potential health concerns. Regulatory agencies in various countries have set guidelines for safe concentrations in cosmetic products to mitigate any risks.
  • Ascorbic Acid (Vitamin C)
    Ascorbic Acid is the pure form of Vitamin C, a powerful antioxidant known for its role in collagen synthesis, making it crucial for skin repair and regeneration. It is celebrated in skincare for its ability to brighten the complexion, reduce the appearance of dark spots and hyperpigmentation, and improve skin texture. Vitamin C's antioxidant properties also help protect the skin from damage caused by UV radiation and pollution, contributing to the prevention of premature aging. It is commonly found in serums, moisturizers, and face masks, often recommended for its revitalizing and restorative effects on the skin. Due to its potency, Vitamin C is most effective when formulated at appropriate pH levels and concentrations and when stored properly to prevent oxidation.

Botanical Extracts

  • Simmondsia Chinensis (Jojoba) Seed Oil
    Derived from the seeds of the Jojoba plant, this oil is highly valued for its moisturizing properties. It closely mimics the natural oils produced by the skin, making it an excellent emollient that can help balance oil production and provide deep hydration without clogging pores. 
  • Ricinus Communis (Castor) Seed Oil 
    Extracted from the seeds of the Castor plant, this oil is known for its moisturizing and conditioning properties. It is rich in ricinoleic acid, which helps to maintain moisture levels in the skin and hair, promoting softness and shine. It's also used in formulations to enhance texture and stability. 
  • Coconut (Cocos Nucifera) Oil
    Obtained from the kernel of mature coconuts, this oil is rich in fatty acids, making it an excellent moisturizer for the skin and hair. It has antimicrobial properties and is effective in reducing inflammation, providing a soothing effect on irritated or sensitive skin. 
  • Eclipta Prostrata Extract
    Also known as False Daisy, this herb is used in traditional medicine for its therapeutic properties. It's believed to promote hair growth and improve skin texture. Its extracts are rich in compounds that may help in protecting the skin from environmental stressors and promoting hair health. 
  • Melia Azadirachta Leaf Extract
    Derived from the leaves of the Neem tree, this extract is renowned for its medicinal properties. It has antibacterial, antifungal, and anti-inflammatory properties, making it effective in treating various skin conditions, promoting clear, healthy skin, and possibly preventing hair loss and scalp issues. 
  • Moringa Oleifera Seed Oil
    Extracted from the seeds of the Moringa tree, often called the 'Miracle Tree' for its rich nutrient profile. The oil is packed with antioxidants, vitamins, and fatty acids, contributing to its moisturizing, anti-aging, and protective qualities for the skin and hair. 
  • Camellia Sinensis (Green Tea) Extract
    Sourced from Green Tea leaves, this extract is rich in polyphenols, particularly catechins, which are powerful antioxidants. It helps in protecting the skin from free radicals, reducing inflammation, and may aid in preventing signs of aging. It's also beneficial for scalp health and hair growth due to its stimulating properties. 
  • Aloe Barbadensis (Aloe Vera) Leaf Juice
    Extracted from the leaves of the Aloe Vera plant, this juice is widely used for its soothing, hydrating, and healing properties. It contains polysaccharides that help retain moisture in the skin and is rich in vitamins and minerals that promote skin healing. Aloe Vera is also known for its anti-inflammatory and antimicrobial properties, making it suitable for sensitive and irritated skin conditions.

Colorants & Pigments

Mica, Talc, CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (D&C Red No.7), CI 15985 (D&C Yellow No.6), CI 77007, CI 77891 (Titanium Dioxide), CI 77742, CI 77289: Provide color and coverage to the product, allowing for a range of hues and finishes.

  • Mica
    A naturally occurring mineral used in cosmetics for its shimmering properties, providing a pearlescent effect and adding a subtle glow to products. It's used in everything from eyeshadows to face powders for its ability to reflect light. 

  • Talc
    A mineral used in many powdered cosmetics for its ability to absorb moisture, reduce the appearance of oily skin, and improve the texture of products. It provides a silky feel and helps in the smooth application of powders. 

  • CI 77491 (Iron Oxide Red)
    A synthetic iron oxide used as a pigment in cosmetics, offering hues from red to brown. It's commonly used in makeup products like lipsticks, blushes, and eyeshadows for its opacity and coloring properties. 

  • CI 77492 (Iron Oxide Yellow)
    Another form of synthetic iron oxide providing yellow to orange shades. It's valued for its stability and non-toxicity, often used to adjust colors in various cosmetic products.

  • CI 77499 (Iron Oxide Black)
    A black pigment derived from synthetic iron oxide, used to provide depth and intensity in color cosmetics, such as eyeliners, mascaras, and eyeshadows. 

  • CI 15850 (Red 6/Red 7)
    Synthetic dyes used to impart red color in cosmetics and personal care products. They are commonly found in lipsticks, blushes, and other products requiring a red pigment. 

  • CI 15985 (Yellow 6)
    A synthetic dye providing yellow hues, used in a variety of cosmetic products to achieve desired shades, particularly in makeup and nail polish. 

  • CI 17200 (Red 33)
    A synthetic dye offering vibrant red to pink colors in cosmetics, used to enhance the color of lipsticks, blushes, and similar products. 

  • CI 19140 (Yellow 5)
    A synthetic yellow dye used in a wide range of cosmetics to achieve various shades of yellow and green when mixed with other pigments. 

  • CI 42090 (Blue 1)
    A synthetic dye that provides a bright blue color, used in cosmetic products such as eyeshadows, liners, and some hair products for vibrant coloration. 

  • CI 45380 (Red 21)
    A synthetic dye that offers pink to red hues, commonly used in lip products and some blushes for its bright and clear color. 

  • CI 73360 (Red 30)
    A synthetic dye providing red to orange shades, used in a variety of cosmetic products for its vibrant color payoff. 

  • CI 77007 (Ultramarines)
    A synthetic pigment used to provide blue and violet tones in cosmetics, particularly popular in eyeshadows and some face powders. 

  • CI 77289 (Chromium Hydroxide Green)

    A synthetic green pigment used in cosmetics to provide a variety of green shades, often used in eyeshadows and liners. 

  • CI 77510 (Ferric Ferrocyanide)

    A synthetic inorganic pigment providing intense blue to green colors, used in cosmetics, especially eye makeup products for its vibrant hue and stability. 

  • CI 77742 (Manganese Violet)
    A synthetic pigment used to provide violet colors in cosmetics. It's commonly used in eyeshadows and blushes for its ability to create cool-toned purple shades.
  • D&C Red No.21 
    A synthetic dye used to impart bright red to pink hues in cosmetics, especially in lip and cheek products. It's known for its vivid color and is often used for its coloring properties in various beauty products.

Texture Modifiers

Silica, MICA, Talc, Zinc Stearate: These minerals improve the texture and consistency of the product, aiding in oil absorption and providing a smooth application.