About ADAH

#Our Brand

Be Bold, Be You: ADAH's Promise of Authentic Beauty.

BeBold / BeYou


Adah Lazorgan

Adah Lazorgan is the leading and first fashion makeup artist in Israel. During her many years in New York, her works were published in the world's most prestigious fashion magazines, including Vogue, Harper's Bazaar, Mademoiselle, and more.

Adah served as a personal makeup artist to many celebrities such as Mariah Carey, Cyndi Lauper, Fleetwood Mac, Scorpions, and others. Concurrently, Adah did makeup for leading fashion shows by Calvin Klein, Ralph Lauren, Oscar de la Renta, and New York Fashion Week.

Today, Adah, along with her son Guy - the brand manager, is developing a professional makeup and skincare line specially suited to the Israeli climate and intended for professional makeup artists and the private market. Adah conducts master classes several times a year according to the current global trends.

Adah Lazorgan's brand is deeply committed to local production and adheres to the highest standards of manufacturing. Proudly, 95% of its products are manufactured in Israel, embracing the spirit of local craftsmanship and innovation. This commitment not only supports the local economy but also ensures strict quality control.y, style, or even provide a review.


Empowering Beauty, Inspiring Confidence

At ADAH, our mission is to empower individuals through the art of makeup, fostering confidence and self-expression. We believe that beauty is a powerful language that speaks to one’s inner self as much as it does to the world. Our goal is to provide not just products, but experiences that encourage creativity, enhance natural beauty, and celebrate individual uniqueness.

Driven by Adah's extensive background in the fashion and beauty industry, we are committed to delivering high-quality, innovative makeup and skincare solutions. Each product is thoughtfully crafted to meet the highest standards of performance, luxury, and style, ensuring that our customers feel confident and beautiful, both inside and out.

ADAH's mission goes beyond the surface; it's about creating a community where beauty is a source of empowerment and a platform for personal growth. We strive to inspire and be inspired by the diverse stories of those who use our products, making every makeup experience an opportunity for self-discovery and expression.